With a subsidiary in Portugal since 2020, S.I.N wants to “bring innovative solutions to more doctors and dentists in Portugal.” DentalPro spoke with Thaísa Passos, global marketing manager at S.I.N. Implant System, to learn more about this project in Portugal, namely about the marketing plans being implemented in our country.
Is there a S.I.N. marketing plan for Portugal?
Yes. As a global company, we have a very strong culture that accompanies us in the 25 countries in which we are present: “think global, act local”. In other words, we always think about the particularities of each country. That’s why strategies are customised for each moment, scenario and region. And in Portugal it’s no different. We are always studying the Portuguese market and, most importantly, we stay close and listen to our clients, to be the best partner in their day-to-day lives.
What makes this brand different from the others?
We have a culture extremely focused on people in a general scope. We believe that the best relationship is between people, so we follow as a company H2H: “Human to Human”, because we know that the work of our employees is the beginning of a cycle of sharing smiles and affection.
We work ever closer to our partners so that these new smiles can always be generated, whether in a service, in the care of a treatment, or even in an expression of gratitude.
Furthermore, S.I.N. has a great commitment, which is to guarantee the quality of our solutions. Therefore, we prioritise continuous investment in innovation. Our products are of the highest quality and for each new implant, surgical kit and component that we launch, many years of research are carried out with the world’s leading dental schools.
Among these universities are the University of Gothenburg (Sweden), Chalmers University (Sweden), Ku Leuven (Belgium) and New York University (USA), as well as Aarhus University (Denmark), University of São Paulo (Brazil), among many others of great prestige worldwide. Thanks to these studies, we were able to create, for example, the activated nanosurface used in the Unitite, Epikut and Strong SW Plus lines, whose patent is kept under lock and key by S.I.N.
Furthermore, we invest heavily in training, research, innovation and marketing, and we attach great importance to process certifications, such as CE in the European market, FDA in the United States and Anvisa in Brazil. At S.I.N., we have an organisational culture which values sustainable processes, socio-environmental responsibility and ethics. We are the first Brazilian company in the implants, components and surgical instruments segment to obtain the ISO 14001 and ISO 45001 certifications, which refer, respectively, to sustainable practices and environmental management and occupational health and safety management systems.
Now that they are a subsidiary in Portugal (since the beginning of 2020), what has changed in the marketing plan? What is being done now that was not taken into account before?
S.I.N. wants to add to the excellent work already being done, be even closer to its clients and increase its market share in the region, taking innovative solutions to more doctors and dentists in Portugal. In fact, S.I.N. is today one of the brands that dominates the implant dentistry market in the European country, thanks to the high quality and excellence of its products and the differentiated service.
Full interview in DentalPro 161.
