Susana Costa is responsible for the dentistry area at Carl Zeiss Meditec Portugal. In a conversation with DentalPro, she talks about her connection to the brand and the need for the multinational to be directly present in the dental market. <\/p>\n\n\n\n
The product and applications specialist says that the aim is to “become a strategic partner and accompany Portuguese dentists even more closely in the evolution of their professional activity”. <\/p>\n\n\n\n
Who is Susana Almeida Costa? <\/strong> <\/p>\n\n\n\n I’m from Porto and have a degree in Biotechnology. Since 2018, my professional career has been focused on medical equipment in the dentistry field. <\/p>\n\n\n\n How did you get involved with Zeiss? And what aspects of this connection do you highlight? <\/strong> <\/p>\n\n\n\n In June 2023, I was invited to join Carl Zeiss Meditec as head of the dentistry department in Portugal. The highlights are the combined essential, technical, and leadership skills that I can count on every day from my team. <\/p>\n\n\n\n “Zeiss wants to strengthen its presence in Portugal with the direct distribution of all medical technology services” <\/p><\/blockquote>\n\n\n\n Zeiss now has an area dedicated to dentistry. Why did this need arise? <\/strong> <\/p>\n\n\n\n We want to be closer to Portuguese dentists. Zeiss wants to strengthen its presence in Portugal with the direct distribution of all medical technology services. This is a strategic step that is part of an ambitious growth plan in the country and demonstrates a solid commitment to the potential of the Portuguese market. This move will allow Zeiss to be closer to dentists with a more agile and competitive service. Healthcare professionals will be able to have a direct relationship with the company’s specialists, which will allow us to offer more flexible and personalized solutions. We want to become a strategic partner and accompany Portuguese dentists even more closely in the evolution of their professional activity. <\/p>\n\n\n\n