With a subsidiary in Portugal since 2020,\nS.I.N wants to “bring innovative solutions to more doctors and dentists in\nPortugal.” DentalPro spoke with Tha\u00edsa Passos, global marketing manager at\nS.I.N. Implant System, to learn more about this project in Portugal, namely\nabout the marketing plans being implemented in our country.<\/p>\n\n\n\n
Is\nthere a S.I.N. marketing plan for Portugal?<\/strong><\/p>\n\n\n\n Yes. As a global company, we have a very\nstrong culture that accompanies us in the 25 countries in which we are present:\n“think global, act local”. In other words, we always think about the\nparticularities of each country. That’s why strategies are customised for each\nmoment, scenario and region. And in Portugal it’s no different. We are always\nstudying the Portuguese market and, most importantly, we stay close and listen\nto our clients, to be the best partner in their day-to-day lives.<\/p>\n\n\n\n What\nmakes this brand different from the others?<\/strong><\/p>\n\n\n\n We have a culture extremely focused on people\nin a general scope. We believe that the best relationship is between people, so\nwe follow as a company H2H: “Human to Human”, because we know that\nthe work of our employees is the beginning of a cycle of sharing smiles and\naffection.<\/p>\n\n\n\n We work ever closer to our partners so that\nthese new smiles can always be generated, whether in a service, in the care of\na treatment, or even in an expression of gratitude.<\/p>\n\n\n\n Furthermore, S.I.N. has a great commitment,\nwhich is to guarantee the quality of our solutions. Therefore, we prioritise\ncontinuous investment in innovation. Our products are of the highest quality\nand for each new implant, surgical kit and component that we launch, many years\nof research are carried out with the world’s leading dental schools.<\/p>\n\n\n\n Among these universities are the University of\nGothenburg (Sweden), Chalmers University (Sweden), Ku Leuven (Belgium) and New\nYork University (USA), as well as Aarhus University (Denmark), University of\nS\u00e3o Paulo (Brazil), among many others of great prestige worldwide. Thanks to\nthese studies, we were able to create, for example, the activated nanosurface\nused in the Unitite, Epikut and Strong SW Plus lines, whose patent is kept\nunder lock and key by S.I.N.<\/p>\n\n\n\n Furthermore, we invest heavily in training,\nresearch, innovation and marketing, and we attach great importance to process\ncertifications, such as CE in the European market, FDA in the United States and\nAnvisa in Brazil. At S.I.N., we have an organisational culture which values\nsustainable processes, socio-environmental responsibility and ethics. We are\nthe first Brazilian company in the implants, components and surgical\ninstruments segment to obtain the ISO 14001 and ISO 45001 certifications, which\nrefer, respectively, to sustainable practices and environmental management and\noccupational health and safety management systems.<\/p>\n\n\n\n Now\nthat they are a subsidiary in Portugal (since the beginning of 2020), what has\nchanged in the marketing plan? What is being done now that was not taken into\naccount before?<\/strong><\/p>\n\n\n\n S.I.N. wants to add to the excellent work\nalready being done, be even closer to its clients and increase its market share\nin the region, taking innovative solutions to more doctors and dentists in\nPortugal. In fact, S.I.N. is today one of the brands that dominates the implant\ndentistry market in the European country, thanks to the high quality and\nexcellence of its products and the differentiated service.<\/p>\n\n\n\n