Over the past 17 years, Utrade has stood out as a reference for resilience and innovation in dental medicine in Portugal. Led by António Sousa, the company focuses on quality, digitalization, and customer service to remain competitive in a dynamic market marked by challenges and strong competition. With expansion plans and a vision centered on technological evolution, Utrade reaffirms its leadership role, driven by a dedicated team and strategic partnerships that promise to shape the future of the national dental sector.
Utrade has been in the market for 17 years. How would you summarize these years?
“These have been 17 years of great resilience! Unfortunately, our sector is lightly regulated and seldom inspected, especially compared to the dental clinics of our clients. So it is natural that irregular competition results in additional challenges for both sellers and buyers. On top of that, I believe there is a lack of an association that would allow us to unite efforts for market regulation.
Yet, in such a competitive sector, we have managed to secure what matters most: trust with our clients. Managing a business is never easy, but I believe that Utrade’s secret lies in its employees. The success we have achieved is only possible because everyone is focused on customer service. We enjoy what we do, and that has helped us overcome the challenges the sector presents, with the patience and resilience necessary for the growth we all aim for.”
How has the company innovated to remain competitive in the market?
“Innovation in the healthcare sector is constant. You either keep up or ‘miss the train.’ Since its foundation, Utrade has prioritized the quality of the devices it promotes. The partners we represent in the market guarantee the level of innovation we aim for. Brands such as Ancar, Vatech, DURR, W&H, Labomed, and our other representations are recognized manufacturers of innovative, high-quality medical devices.
On the other hand, we strive every day to be competitive in the services we provide. Customers don’t just buy what we sell; they buy what we can do for them. We believe that this is what makes the difference for a dentist when choosing to purchase devices from Company A or Company B.”
Read the full interview in DentalPro 185.
